How to increase organic traffic? There are a lot of practices for SEO. But how to select the best strategies? The first thing to keep in mind is that every SEO tactic needs constant testing, analysis, and improvement depending on the website’s performance. However, there are some ever-green actions or even rules that can help every site owner get organic traffic.
What are the best tips for SEO organic traffic drive? There are three universal tips that can help every site to get traffic and improve Google rankings in 2022.
Top 3 Rules For Any Small Business To Increase Organic Traffic
How can a small business increase traffic to its website? To achieve this goal, you need to focus your attention on content creation and link building. What’s more, these three core elements are directly interconnected. Click this page if you want to discover more about off-page SEO strategy, and we will proceed with explaining the rules you have to follow for organic traffic growth.
1. Optimize Content for Both Users and Search Engines
Many business owners spend too much effort creating content that search engines will appreciate. However, they frequently forget that to drive most results from organic SEO techniques, the content should be equally tailored to the needs of the search engines and the target audience. This is the core requirement good content should meet. So, from the perspective of a modern user, your content should meet the following points:
- It solves a specific problem.
- It provides a complete answer so that the reader doesn’t have to use other sources to find out everything they need.
- The content provides practical solutions to the problem of the reader.
- The text is easy to read, it has a clear structure and supportive visuals.
Search engines, in turn, also want to see such content so this is a chance to kill two birds with one stone. That is, the presence of keywords is not always decisive for the content ranking in the search results. For an article to be successful, the users need to like it first and show positive behavioral factors. For users to like it, it must offer solutions to specific user problems.
It is recommended to create user-oriented content in a mix with the best SEO practices. This approach will be effective in increasing organic traffic and improving your site’s rankings.
2. Create Internal Links
With a good content catalog, it becomes possible to create internal linking. That is, make links to other publications of the site inside the article. This means that, when a user reads a certain article on the site, there is a high probability that links to other articles will encourage them to go to another article on the site.
The advantage of internal links is that the owner of the site can fully control them, suggesting the most relevant articles to the readers. Googlebot, in turn, scans sites by clicking on links to each page and determines the relationship of the content. That’s why relevant content linking is an opportunity to improve the user experience and position of a website.
Also, search engine bots pay attention to the value of links on the site. Usually, the home page has an important link value as it contains the most backlinks. For this reason, if you link to articles from the home page, your articles will have more value. So, internal site linking serves as a tool to retain site visitors. Accordingly, this is an opportunity to increase the search rankings of the site and get organic traffic.
3. Build External Links
Google prioritizes sites that have a lot of inbound links. Today, this is one of the most effective SEO rules with which you can get organic traffic. You can get inbound links in an organic way or use guest posting to get more backlinks. The last one is considered one of the most effective backlink-building strategies.
The essence of guest posting is to create relevant blog posts for a partner’s site, which will include a mention of your site. For an effective strategy, you need to partner with platforms that have high domain authority and live traffic. It is recommended that you choose platforms that are considered experts in your niche. For example, for sites from the business sphere, Forbes can be considered an ideal platform.
Today there is a possibility of both independent implementations of guest posting and the use of the services of specialized companies. When choosing a quality service provider, you can get quick and good results that will not only bring an influx of traffic but also improve the site’s position in the ranking.
Wrapping Up
As you can see, there is a connection between the preparation of top-notch content, and internal and external links, which will bring organic traffic as a result. In addition to organic traffic, there is an opportunity to improve your search engine rankings, retain your readers and get an influx of new audiences. These tips are universal and fit sites in absolutely any niche.